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Marketing automation platforms were the most likely to be replaced.
Marketers could use systems that connect data silos and boost accessibility.
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Eating out is the first casualty of cost-cutting.
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
They each lead all others in one metric.
Marketers are still trying to get a handle on real-time availability of insights.
Skepticism is highest among the youngest adults.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.