Adjusted Q1 2011 US e-commerce sales increased 3.4% from Q4 2010, according to estimates from the US Census Bureau. Adjusted for seasonal variation but not for price changes, US retail e-commerce sales in Q1 2011 totaled $46 billion, up from a revised $44.5 billion the previous quarter.
YOY E-commerce Sales Grow 18% YOY
In addition, this figure represented an increase of 17.5% from about $39.1 billion in Q1 2010. E-commerce sales in Q1 2011 accounted for 4.5% of total adjusted quarterly retail spending of about $1.03 trillion.
Adjusted Retail E-commerce Sales Show Continuing Growth
Adjusted for seasonal variation, retail e-commerce sales have shown a steady quarter-over-quarter growth pattern for the past year. In Q4 2010, retail e-commerce sales grew 5%, from about $42.4 billion, and also grew 4.7% in Q3 2010, from about $40.5 billion.
This was preceded by 3.4% growth from about $39.1 billion in Q1 2010.
Year-over-year growth was also steady. Q4 2010 retail e-commerce sales grew 16.3%, preceded by quarters with year-over-growth rates of 14.8%, 15.2% and 14.7%, respectively.
Unadjusted E-commerce Sales Show Varied Results
Removing seasonal adjustments, retail e-commerce sales have followed a dramatically different path in the past year quarter-over-quarter but similar results year-over-year. Unadjusted Q1 2011 e-commerce sales totaled about $43.7 billion, a 17.9% decrease from $53.2 billion the prior quarter but up 17.6% from the prior year. This $53.2 billion in Q4 2010 was in turn a 35.7% increase from $39.2 billion in Q3 2010 and a 16.5% year-over-year increase.
Meanwhile, unadjusted Q3 2010 retail e-commerce sales were up 4% from $37.7 billion the prior quarter and up 14.9% from the prior year. Q2 2010 unadjusted retail e-commerce sales were up 1.5% from $37.2 billion the previous quarter and up 14.6% from the prior year.
comScore: Q1 Online Retail Spending Reaches $38B
US online retail (non-travel) spending reached $38 billion during Q1 2011, according to estimates from comScore. This marks the sixth consecutive quarter comScore has tracked positive year-over-year growth and second consecutive quarter of double-digit (12%) growth rates.