Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance-based advertising.
Two-Thirds of SMBs Said to Suffer from “App Sprawl”
About half of the apps that SMBs are using for marketing purposes are redundant, by performing identical or overlapping functions.
