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Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Another survey provides evidence of social media marketers’ shift to short-form video.
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.
There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
The number of sales channels used across the buying journey has doubled since 2016.
While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
Content spending fell, while hardware spending grew considerably.
Intent data is said to be effectively solving critical go-to-market challenges.
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
The number of paid music subscriptions grew by 8 million to reach 92 million.
Regional population shifts indicate that the most populous counties are moving to the South and West.
However, penetration figures for smart TVs, wireless headphones and smart watches are rising.
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
Rising prices are one of the top reasons for ceasing to buy from a brand.
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