Select Page

shopperscience-shopper-deal-finding-methods-nov11.gifUS consumers are leveraging digital technologies to find the best discounts this holiday season, with 56% of shoppers saying that are likely to connect with a retailer on a social networking site to score a good deal, according to [pdf] a Shopper Sciences survey released in November 2011. Data from “2011 Holiday Shopping Trends” indicates that 43% of shoppers will drive out of their way for a good deal, although just 24% will likely stand in line for up to an hour. Meanwhile, 39% say they will spend more time shopping for retailers that offer reward points, and 35% say they will provide their personal information to get better deals.

Smartphones Used as Shopping Assistants

Among shoppers who have used their smartphones while shopping in the past 6 months, 57% say they used their device to look up product information, while 52% say they compared prices and 47% searched for coupons. Roughly 2 in 5 smartphone users also scanned a barcode or QR code, checked inventory availability, or redeemed a digital coupon. Just 30% of respondents used a shopping app to earn points.

Shoppers Avid Online Researchers

According to the survey, online research is driving pre-shopping activities: 42% of shoppers plan to spend more time doing online research before buying a holiday gift this holiday season. Meanwhile, even among those who have a specific brand in mind, a staggering 85% engage in some form of pre-shopping research.

Online Shopping Rises

34% of all shoppers surveyed say they plan to buy more holiday gifts online this year. Those with incomes of $100,000 or more (41%), who plan to spend $1,000 or more (41%), or who are under 40 years of age (40%) are even more likely to buy a greater share of their holiday gifts online this year.

Performics: In-Store Online Searches Prove Popular

Three in five social shoppers conduct competitive price searches or find specials, coupons, or deals while in a retail location, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the “2011 Social Shopping Study” indicates that these are the most popular frequent or occasional in-store online search activities among shoppers who use social networks during the shopping process. 53% also search for product reviews while in-store, while 45% research product availability. According to the study, 41% of social shoppers research product information, 40% check for alternate store locations, while 37% search for product images and 18% search for product videos.

About the Data: The Shopper Sciences report is based on an online survey of over 1000 shoppers.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest

Share This