3 in 4 Grocery Purchase Decisions Being Made In-Store

Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International (POPAI). Breaking down purchases into 4 categories – Specifically Planned, Generally Planned, Substitutes, and Unplanned – the trade association calculated the in-store decision rate by taking the … Continue reading 3 in 4 Grocery Purchase Decisions Being Made In-Store