Select Page

idcfinancialinsights-mobile-payments-use-2012v2011-july2012.png33.9% of Americans have used their mobile phone to make a purchase, according to a July 2012 report from IDC Financial Insights. This represents a 76% increase from 19.3% who said they had made a mobile payment a year ago. Among those who have made a mobile payment, PayPal Mobile (56%) counts as the most popular service.

A May 2012 report from JiWire noted a similar increase in mobile consumers’ use of mobile wallets. According to that report, 37% of mobile users surveyed in Q1 2012 reported having used a mobile wallet in the previous 90 days, up from just 11% who reported use of a wallet one quarter earlier. PayPal was also the top choice among these respondents.

4 in 10 Use Contactless Payments

Data from IDC Financial Insights’ “2012 Consumer Payments Survey” indicates that roughly 4 in 10 respondents who use their mobile device to make a purchase have made a contactless payment. The most popular mobile payment methods are via an application at the point-of-sale (POS) and via mobile browser at the POS. Text at POS is the least popular method, but still sees adoption by more than one-third of these consumers.

Physical Goods Most Common Purchase

Physical goods proved to the most common online purchase with mobile phones, with more than 7 in 10 reporting purchase of such goods. Digital goods followed, with roughly two-thirds purchasing, ahead of online services and virtual currency. Although virtual currency lagged the other purchases in terms of popularity, close to 20% of the respondents indicated an interest in potentially buying virtual currency.

About the Data: IDC Financial Insights’ “2012 Consumer Payments Survey” (#FIN235594) was conducted in May 2012 among 2,663 US residents aged 18 and older.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match