Select Page

comScore-retail-ecommerce-Q1-2007-Q4-2012-feb2013Retail e-commerce spending grew by 15% year-over-year in 2012 to reach $186.2 billion, according to figures from comScore. In Q4, sales grew by 14% year-over-year (mirroring the holiday season’s growth rate), topping $50 billion for the first time in a quarter ($56.8 billion). That increase was fueled by a 6% gain in the number of buyers and an 8% rise in per-buyer spending. Total e-commerce spending has now increased on a year-over-year basis for 13 consecutive quarters, including double-digit growth for the past 9.

Breaking down some of the findings from Q4, comScore reveals that the fastest-rising product categories were: digital content and subscriptions; consumer electronics; toys and hobbies; apparel and accessories; and books and magazines. Each category showed at least a 15% increase from Q4 2011.

Two categories in particular – digital content and subscriptions and consumer electronics – were top performers throughout each quarter of the year.

Finally, retail e-commerce spending hit 10% of total retail spending (for comparable categories – excluding food, gas, and auto), the first time it has reached that mark.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match