Best Buy Store Shopped Most Often for Electronics

December 12, 2007

This article is included in these additional categories:

Retail & E-Commerce

Best Buy remained the store of choice for consumers shopping for electronics this holiday season with an overall share of 28.8% – i.e., over a quarter of all consumers headed to the big box for their electronics purchases – according to BIGresearch’s latest Retail Ratings Report for November 2007.

bigresearch-retail-electronics-store-share-among-all-consumers-nov-07.jpg

However, Best Buy is in a fight for top place with Wal-Mart among consumers who report a household income of less than $50,000. Best Buy’s share among this segment is 25.9%, compared with Wal-Mart’s 24.3%.

bigresearch-retail-electronics-store-share-among-lower-income-consumers-nov-07.jpg

Best Buy is the clear winner among consumers with a household income greater than $50,000, with a share of 38.6%, compared with Wal-Mart’s 11.1% and Circuit City’s 9.9%.

Although Best Buy remains a strong competitor in the electronics category among all consumers, it has experienced a loss in share compared to November 2006 with a Consumer Equity Index (CEI) of 95.14 (CEI measures growth in share year over year).

The only stores with a positive growth in share are Amazon, Sam’s Club and Costco – though their overall shares are only 1.2%, 0.7% and 1%, respectively.

About the data: BIGresearch’s Retail Ratings Reports (RRR) are available monthly for 12 major merchandise categories. They are developed from BIGresearch’s monthly Consumer Intentions & Actions (CIA) Survey of over 7,500 online interviews. In addition to income breaks, the RRR are segmented by age and gender.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This