Select Page

e-tailinggroup-revenues-from-mobile-browsers-apps-apr201329% of e-commerce executives say that more than 20% of their traffic comes via mobile browsers or mobile applications, a marked increase from just 3% who reported that level of traffic last year, according to [pdf] results from a newly-released survey by the e-tailing group. Along with that big increase, retailers also report that a growing share of their revenue comes from mobile browsers and apps. This year, 27% said they derive more than 10% of their revenues from mobile, up from 5% last year. An additional 22% said they are getting between 5 and 10% of their revenues from mobile this year, up from 18% last year.

Combined, that means that mobile contributes at least 5% of revenues for half of the retailers surveyed this year, roughly double last year’s 23%.

Perhaps as a result of being happy with their progress, retailers aren’t looking primarily to mobile programs when considering what initiatives they’re planning to improve website and cross-channel performance: mobile commerce sites (35%), mobile commerce upgrades (32%) and mobile applications (30%) are low on the totem pole in that regard. Instead, the top planned initiatives are more targeted email programs (84%), upgrading onsite search (74%), and enhanced onsite merchandizing features (73%). Content development (68%) and videos (64%) are also high on the agenda.

About the Data: The data is based on a survey of 147 senior executives with responsibility for e-commerce.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest

Share This