Holiday Online Retail Spending Up 19% YOY

January 2, 2008

This article is included in these additional categories:

Retail & E-Commerce

Nearly $28 billion has been spent online during the season-to-date – a 19% gain versus the corresponding days last year, according to a comScore update of holiday season e-commerce spending for the first 57 days of the 2007 holiday season (Nov. 1 – Dec. 27).

“Warm weather during the early part of November took its toll on online retail sales, and played a role in holding down the growth in spending over the entire holiday season to a 19% rate, which is below last year’s level of 26%,” said comScore Chairman Gian Fulgoni.

comscore-2007-holiday-ecommerce-sales-through-december-27.jpg

However, “even as the holiday shopping season winds down after Christmas, we continue to see some relatively strong online spending days,” he also said: Online sales the day after Christmas, for example, totaled $545 million – more than double the sales during the same day last year.

Moreover, during the core of the holiday shopping season – the period between Thanksgiving and Christmas – online sales grew 21% compared with the year earlier period: $17.98 billion vs. $14.82 billion.

(This year, there were 32 days during that period, compared with 31 days last year.)

Top 10 Online Spending Days of the Holiday Season

comscore-2007-holiday-season-top-10-online-spending-days.jpg 

With online retail spending having already peaked, Green Monday (Dec. 10) was the heaviest spending day of the season with $881 million in sales, according to comScore.

Cyber Monday (Nov. 26), the first major spike in online spending activity during the season, was the 9th-heaviest day with $733 million in sales.

comScore 2007 Retail E-Commerce Forecast

comscore-2007-holiday-ecommerce-forecast1.jpg

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