Majority of High-Income Shoppers Visiting Dollar Stores

October 18, 2013

This article is included in these additional categories:

Household Income | Men | Retail & E-Commerce | Store Brands | Women | Youth & Gen X

Mintel-Dollar-Store-Shopping-Trends-Oct2013Dollar stores aren’t just the province of lower-income shoppers, says Mintel in new research. In fact, only one-third of shoppers from the highest-income households ($150k+) say they don’t visit them, while most are frequenting the stores as much or more than they did last year. 6 in 10 high-income dollar store shoppers agree that dollar stores offer better prices than other retailers, but respondents from this group are less satisfied with the product selection.

Just 34% find the brands and products at dollar stores to be as good as those stocked by other retailers, compared to 64% of dollar store shoppers living in households earning less than $25k per year.

Overall, 54% of dollar-store shoppers think the the brands and products sold at dollars stores are comparable to those sold at other retailers. Other benefits of shopping at dollar stores include their convenient locations (78%), better prices (74%), and the store being pleasant to shop in (59%).

While about one-quarter of survey respondents report shopping more at dollar stores this year than last, that figure rises to 33% among men aged 18-34 and 31% among women aged 18-34.

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