Q3 Retail E-Commerce Spend Grows on Desktops, Soars on Mobiles

November 11, 2013

This article is included in these additional categories:

CPG & FMCG | Digital | Mobile Phone | Non-mobile Connected Devices | Retail & E-Commerce | Tablet

comScore-retail-ecommerce-Q1-2007-Q3-2013-nov2013Desktop-based retail e-commerce spending grew by 13% year-over-year in Q3 to reach $47.5 billion, estimates comScore in its latest quarterly e-commerce figures. That’s one of the slower growth rates of the recent past, but still represents the 16th consecutive quarter of growth and the 12th consecutive quarter of double-digit increases. While desktop-based spending continues to increase on a year-over-year basis, mobile spending is thriving.

During this past quarter, retailers rang up $5.8 billion in mobile commerce. That’s almost 25% higher than Q2’s figure of $4.7 billion (comScore only began releasing mobile commerce figures in Q2, preventing year-over-year comparisons for now).

That near-25% quarter-over-quarter growth is even more impressive when considering that traditionally, e-commerce spending (at least from desktops) is softer during the third than the second quarter – as the above chart illustrates. (For example, the desktop-based Q3 spending tally of $47.5 billion was down from $49.8 billion in Q2.)

In all, mobile accounted for almost 11% of total e-commerce sales during Q3, up from 8.6% in Q2.

Other Findings:

  • Purchases from smartphones comprised 62% of mobile commerce spending, compared to 38% from tablets.
  • E-commerce accounted for 9.4% of consumers’ discretionary spending during Q3, down slightly from 9.6% in Q2 and 10.6% in Q1, but still the third-highest figure on record.
  • The following 5 product categories qualified as “top-performers,” each with at least 14% year-over-year growth: digital content and subscriptions; apparel and accessories; consumer packaged goods; consumer electronics; and jewelry and watches.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This