Desktop E-Commerce Sales Up 10% on Green Monday, Surge During the Prior Weekend

December 12, 2013

This article is included in these additional categories:

Digital | Retail & E-Commerce

comScore-Holiday-E-Commerce-Through-Green-Monday-2013-v-2012-Dec2013Desktop retail e-commerce sales grew by 10% year-over-year on Green Monday (the Monday with at least 10 days until Christmas – typically the second Monday of December) to reach $1.4 billion, says comScore in its latest release tracking holiday e-commerce spending. Green Monday’s growth rate trailed the increases registered on Thanksgiving Day (+21%), Black Friday (+15%) and Cyber Monday (+18%), with comScore’s chairman speculating that the peculiarities of this year’s shortened season may be leading shoppers to be spending more on the weekend.

Indeed, desktop e-commerce spending during the weekend prior to Green Monday, dubbed by comScore as Cyber Weekend (Dec. 7-8), was up an outsized 71% over the same period last year, totaling almost $1.7 billion. For the 3-day period covering Cyber Weekend and Green Monday, total desktop retail e-commerce sales exceeded $3 billion, 36% higher than last year’s $2.25 billion.

Gian Fulgoni, comScore’s chairman, suggests that the increases in weekend e-commerce sales (Thanksgiving weekend sales were up by 34%) might also be attributable to increased incidence of showrooming, with mobile-toting shoppers comparison shopping in-store and buying online later. A recent Accenture survey, for example, found more than 6 in 10 respondents planning to showroom this holiday season.

Overall, the week beginning on Cyber Monday saw almost $8 billion in sales, up 24% from last year, and included 4 billion-dollar days. That Friday (December 6) would have been the 5th billion-dollar day, but was just $15 million short.


Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This