Mobile shopping may be on the rise this holiday season, but that doesn’t appear to be affecting desktop e-commerce sales, according to the latest figures from comScore. While store traffic growth continues to be relatively weak, per ShopperTrak, e-commerce spending has been a bright spot, with the work week beginning with Green Monday the first to register 5 billion-dollar days. And that may not even be the main storyline: it’s the growth in weekend shopping online that has caught comScore’s attention.
The researchers note that while spending is traditionally highest during the work week, presumably because consumers spend more time in front of their computers then, this year has seen rapid growth in online retail on the weekend. Growth rates have now exceeded 30% year-over-year during each weekend since Thanksgiving. By comparison, increases during the weekdays have been in the 10-16% range.
Desktop-based e-commerce spending last weekend (Dec. 14-15), for example, was up 41% from the corresponding days last year, reaching $1.65 billion. The preceding work week, even with its “billion-dollar hot streak,” was only up 10% from last year.
For the season-to-date, comScore has recorded 10 billion-dollar days, with Cyber Monday the biggest at $1.735 billion. E-commerce sales since Thanksgiving are now up 21%.