Friends’ Social Media Posts Influence Purchase Decisions

March 25, 2014

This article is included in these additional categories:

Digital | Email | Promotions, Coupons & Co-op | Retail & E-Commerce | Social Media


Source: IBM Institute for Business Value

Notes: Close to 6 in 10 global consumers say that friends’ social media posts influence their purchase choices.

About the Data: Based on a survey of 30,554 consumers in 16 countries.

Related: More Than 1 in 4 Global Consumers Made Their Most Recent Purchase Online


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