Most Popular Sources of Local Shopping Info, by Age Group

April 7, 2014

This article is included in these additional categories:

Boomers & Older | Local & Directories / Small Biz | Mobile Phone | Newspapers | Paid Search | Promotions, Coupons & Co-op | Retail & E-Commerce | Search Engine Optimization | Tablet | TV Advertising | Word of Mouth | Youth & Gen X

Source: BIA/Kelsey

Notes: The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first. Other data shows that Millennials and Gen Xers are far more likely than Baby Boomers to use smartphones and tablets for local shopping. While each generation makes the majority of its local purchases in-store, that average is more pronounced among Boomers (74.2%) than Millennials (55.7%).

About the Data: The results are from BIA/Kelsey’s Consumer Commerce Monitor (CCM), the most recent wave being from September 2013.

Related: Hispanics Over-Index in Mobile Use For Local Shopping

MC-RHS-Chart-Library-Ad-1

MC-RHS-Chart-Library-Ad-2

MC-RHS-Chart-Library-Ad-3

45th-parallel-design-maintenance-plans-ad

Become a smarter marketer.

Sign up for our free newsletter.

Chart-Library-Ad-1

Explore More Articles.

CMOs to Increasingly Prioritize CX and Innovation in the Coming Year

The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.

5 Points About US Podcast Advertising in 2023

Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.

How Are Shoppers Getting to Product Detail Pages?

How Are Shoppers Getting to Product Detail Pages?

More than one-quarter report often arriving at product detail pages from social media.

Mobile Banking Apps Grow in Popularity

Mobile Banking Apps Grow in Popularity

Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.

Which Video Types Are Proving Effective for Content Marketers?

Which Video Types Are Proving Effective for Content Marketers?

Social media videos and case studies/customer stories lead the way in perceived effectiveness.

Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market

Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market

Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.

The US’ Pay-TV Penetration Rate Continues to Fall

The US’ Pay-TV Penetration Rate Continues to Fall

Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.

Where DTC Brands See Opportunities in 2024

Where DTC Brands See Opportunities in 2024

DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.

How Are CMOs Chasing Consumers’ Attention?

How Are CMOs Chasing Consumers’ Attention?

Investments in live events appear to be growing, while enthusiasm around virtual events is waning.

About Half of Marketing Operations Teams Work Closely with the C-Suite

About Half of Marketing Operations Teams Work Closely with the C-Suite

The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.

B2B Demand Gen Budgets to Continue Growth amid Focus on Pipeline and Revenue

B2B Demand Gen Budgets to Continue Growth amid Focus on Pipeline and Revenue

The most common way to define demand gen campaign success is through new pipeline opportunities/revenue sourced.

The Vast Majority of CMOs Expect Their MarTech Spend to Grow

The Vast Majority of CMOs Expect Their MarTech Spend to Grow

7 in 10 CMOs say they can accurately measure the effectiveness of their martech investments.

Gen Z Consumers Plan to Stick With Their Inflation-Driven Spending Changes

Gen Z Consumers Plan to Stick With Their Inflation-Driven Spending Changes

Some 96% of those who have changed their spending habits plan to maintain those changes over the next year.

In the US, Premium Video Ads Are Mostly Being Seen on Connected TV

In the US, Premium Video Ads Are Mostly Being Seen on Connected TV

H1 saw an 80% year-over-year increase in the US of premium video ad impressions using audience targeting.

B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs

B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs

Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.

4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty

The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.

CMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year

CMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year

CMOs are more likely to be reporting revenue increases and to be expecting budget growth.

The Availability of New Content Isn’t That Important to Free TV Streaming Service Users

The Availability of New Content Isn’t That Important to Free TV Streaming Service Users

Most agree that being able to watch for free makes up for the lack of newer content.

B2B Demand Gen: Smaller Companies Catch Up to BDR Best Practices

B2B Demand Gen: Smaller Companies Catch Up to BDR Best Practices

B2B demand gen teams that met or exceeded their KPIs are more likely to have a lead qualifying team.

Brands’ Portrayal of Women in Advertising Affects Their Purchase Decisions

Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.

« Older Entries

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

View our privacy policy here.

Pin It on Pinterest

Share This