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Interbrand-North-Americas-Most-Valuable-Retail-Brands-in-2014-Apr2014

    Source: Interbrand [download page]

      Notes: Walmart is not only North America’s most valuable brand, it’s the world’s. Meanwhile, Europe’s most valuable retail brand is H&M (USD $18.17 billion), while Woolworths (USD $4.95 billion) is tops in Asia-Pacific and Natura (USD $3.16 billion) in Latin America. It will be interesting to see how the Target’s brand value (#2 in North America) measures up next year, as its reasonable to assume that this year’s results (+8% brand value) don’t fully account for the effects of the data breach.

        About the Data: Interbrand’s brand valuation methodology determines, in both customer and financial terms, the contribution of the brand to business results. More details can be found by accessing the report.

          Related: America’s 10 “Most Powerful” Brands of 2014

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