Source: Interbrand [download page]
Notes: Walmart is not only North America’s most valuable brand, it’s the world’s. Meanwhile, Europe’s most valuable retail brand is H&M (USD $18.17 billion), while Woolworths (USD $4.95 billion) is tops in Asia-Pacific and Natura (USD $3.16 billion) in Latin America. It will be interesting to see how the Target’s brand value (#2 in North America) measures up next year, as its reasonable to assume that this year’s results (+8% brand value) don’t fully account for the effects of the data breach.
About the Data: Interbrand’s brand valuation methodology determines, in both customer and financial terms, the contribution of the brand to business results. More details can be found by accessing the report.
