For Most Youth, Smartphone Use In-Store Can Affect Purchase Decisions

April 15, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Local & Directories / Small Biz | Mobile Phone | Retail & E-Commerce | Social Media | Youth & Gen X

LocalSearchAssn-Smartphone-Use-Shopping-In-Store-Apr2014

    Source: Local Search Association

      Notes: Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they’ve turned up using their mobile device while shopping at a local business, a result that makes sense given that the leading reason they use their devices in-store in the first place is to compare prices. At least 9 in 10 young smartphone users rely on their devices at least sometimes while shopping in-store, per the study, as do 7 in 10 device users aged 54 and older. The younger crowd, not surprisingly, is much more likely to be found checking in at a local business or sharing their location.

        About the Data: Based on a January 2014 survey of 1,058 smartphone users via Thrive Analytics’ Connected Experience online panel.

          Related: Mobile In-Store Research Frequency Seen Increasing Alongside Price Point

          Chart-Library-Ad-1

          Explore More Articles.

          Which Skills Are Important in RevOps?

          Which Skills Are Important in RevOps?

          9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

          Marketing Charts Logo

          Stay on the cutting edge of marketing.

          Sign up for our free newsletter.

          You have Successfully Subscribed!

          Pin It on Pinterest

          Share This