Easter Celebrants to Rein in Spending This Year

April 18, 2014

This article is included in these additional categories:

Food & Restaurants | Retail & E-Commerce


    Source: NRF

      Notes: The average Easter celebrant is expected to spend on items ranging from candy to clothes for this year’s Easter holiday, down slightly from $145.13 last year. Total spending is expected to reach $15.9 billion, also down from last year’s projected $17.2 billion, as fewer Americans will celebrate this year (80% vs. 83%). Food and apparel sales are expected to reach $5 billion and $2.6 billion, respectively, both a step down from last year’s study. Roughly 1 in 5 celebrants will make purchases online.

        About the Data: The NRF 2014 Easter Spending Survey, conducted for NRF by Prosper Insights & Analytics was conducted from March 4-11, 2014. The consumer poll of 6,387 has a margin of error of plus or minus 1.3 percentage points.

          Related: US Desktop-Based Retail E-Commerce Spending and Growth Rates, Q1 2010-Q4 2013


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