The 10 Most Valuable Global Brands

May 21, 2014

This article is included in these additional categories:

Retail & E-Commerce | Social Media | Top Brands

BrandZ-10-Most-Valuable-Global-Brands-May2014

    Source: BrandZ

      Notes: Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion. Google overtook Apple, which saw its brand value drop by 20% to roughly $148 billion, one of only 18 brands in the top 100 to lose value. IBM (#3) and McDonald’s (#5) remained in the top 5 this year, while Microsoft jumped 3 positions to the #4 rank by virtue of a 29% increase in brand value. Amazon rose 4 spots to crack the top 10, the first retailer to do so, with its 41% increase in value matched by Visa (#7). Social networks had a strong year, with Twitter (#71) and LinkedIn (#79) in the top 100 for the first time and #21 Facebook’s value growing by 68%.

      Overall, the top 100’s brand value grew by 12% year-over-year and has doubled since 2006. Each of the top 10 brands is based in the US.

        Related: Top Global Brands of 2013

          About the Data: The BrandZ study methodology can be accessed here.

          Chart-Library-Ad-1

          Explore More Articles.

          Which Skills Are Important in RevOps?

          Which Skills Are Important in RevOps?

          9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

          Marketing Charts Logo

          Stay on the cutting edge of marketing.

          Sign up for our free newsletter.

          You have Successfully Subscribed!

          Pin It on Pinterest

          Share This