Select Page


    Source: BrandZ

      Notes: Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion. Google overtook Apple, which saw its brand value drop by 20% to roughly $148 billion, one of only 18 brands in the top 100 to lose value. IBM (#3) and McDonald’s (#5) remained in the top 5 this year, while Microsoft jumped 3 positions to the #4 rank by virtue of a 29% increase in brand value. Amazon rose 4 spots to crack the top 10, the first retailer to do so, with its 41% increase in value matched by Visa (#7). Social networks had a strong year, with Twitter (#71) and LinkedIn (#79) in the top 100 for the first time and #21 Facebook’s value growing by 68%.

      Overall, the top 100’s brand value grew by 12% year-over-year and has doubled since 2006. Each of the top 10 brands is based in the US.

        Related: Top Global Brands of 2013

          About the Data: The BrandZ study methodology can be accessed here.

          Feel Like You're Always Playing Catchup?

          Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

          marketing charts logo

          Error: Please enter a valid email address

          Error: Invalid email

          Error: Please enter your first name

          Error: Please enter your last name

          Error: Please enter a username

          Error: Please enter a password

          Error: Please confirm your password

          Error: Password and password confirmation do not match