Source: RetailMeNot [pdf]
Notes: Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years. Asked which digital channels provide the best opportunity to drive sales when it comes to the shift from printed circulars to digital formats, retailers pointed primarily to retailer websites (23%), deal or promotion websites (23%), and deal or promotion mobile apps (22%).
About the Data: The study was commissioned by RetailMeNot and conducted by independent research company Kelton Research, and the survey was conducted between April 24, 2014, and May 6, 2014,. The 204 retail executives who responded are either decision-makers or influencers of marketing spend at large national retailers that sell both online and in physical retail locations. One in five (20 percent) respondents were C-level executives. Grocery stores and restaurants were excluded from the survey.