2 in 3 Millennials Using Mobile Apps While Shopping In-Store

July 7, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Mobile Phone | Promotions, Coupons & Co-op | Retail & E-Commerce | Tablet | Youth & Gen X

CFIGroup-Mobile-App-Use-In-Store-by-Age-July2014

    Source: CFI Group [download page]

      Notes: Overall, 41% of consumers reported using mobile applications while shopping in stores, almost double the proportion (21%) from last year. Propensity to use apps while shopping was predictably higher among the 18-24 (68%) and 25-34 (66%) age groups. Mobile app users are currently leveraging them primarily to check other retailers’ prices and for coupons or discount offers, with many also checking product reviews and researching product information.

        Related:

        Explore More Articles.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This