Globally, Consumers Say They Spend More Time Shopping Offline Than Online

July 10, 2014

This article is included in these additional categories:

Asia-Pacific | Europe & Middle East | Global & Regional | Retail & E-Commerce | UK


    Source: PayPal [pdf]

      Notes: Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online, with China (narrowly in favor of online) and Brazil (online and offline on par) being the only exceptions. Interestingly, US respondents estimated spending the least amount of time shopping both online and offline. Meanwhile, the most common complaint about online shopping is a concern that payment details might be stolen, cited by 57% of respondents overall. More than one-third are “annoyed” by having to register on a site when they know they’ll never use it (38%) and finding added taxes or hidden charges at the last check-out screen (38%). Complaints about offline shopping included having to go to a cashpoint to withdraw cash or to carry cash (25%) and waiting for someone to be available to take a payment (20%).

        Related: Millennials Still Spend the Vast Majority of Their Retail Dollars In-Store

          About the Data: PayPal commissioned research among 15085 adults aged 18-64 in 15 major markets: Australia, Brazil, Canada, China, France, Germany, Israel, Italy, Japan, Russia, Singapore, Spain, Turkey, UK and the USA. The margin of error for the total sample of 15,105 adults is 0.8% at the 95 percent level of confidence. In each country of 1000 adults interviewed, the margin of error is +/-1.3% at the 95 percent level.


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