FSI Coupon Distributions Increase by 3.4% Y-O-Y in H1

July 11, 2014

This article is included in these additional categories:

CPG & FMCG | Cross-Media & Traditional | Free-Standing Inserts & Circulars | Retail & E-Commerce

KantarMedia-FSI-Activity-in-H1-2014-July2014

    Source: Kantar Media

      Notes: 158 billion FSI coupons were distributed during the first half of this year, representing a 3.4% increase from the year-earlier period, per Kantar Media’s report. With the average face value of a coupon increasing by 4.5% to $1.69, the total dollar amount of incentives circulated grew by 8% to $267 billion. However, for the 7th consecutive first half of a year, average expiration decreased, this time by 2.4%. Meanwhile, Walmart remained the top retailer based on pages circulated, with more than 14.5 billion during the first half. Walgreens followed, ahead of Target, Family Dollar, and Dollar General.

        Related: Coupon Users ”“ Even Young Ones ”“ Still Prefer Print Sources

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