Retail Brands Increasingly Advertising Discounts in Their Emails

August 11, 2014

This article is included in these additional categories:

Digital | Email | Promotions, Coupons & Co-op | Retail & E-Commerce

L2-Retail-Emails-Promoting-Discounts-in-Q1-Aug2014Source: L2 Think Tank

    Notes: Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2’s “Intelligence Report: Omnichannel Retail” [download page] study advertised discounts, up from 49% in last year’s study, and 38% advertised the discount in the subject line. Home brands were the “worst offender,” per L2, as they advertised discounts in 88% of their emails and 69% of their subject lines. If nothing else, this practice may have resulted in some email opens, though.

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