What Would Prompt Consumers to Engage More in Social Commerce?

September 8, 2014

This article is included in these additional categories: Digital | Retail & E-Commerce | Social Media | Youth & Gen X

DigitasLBi-Social-Commerce-Enablers-Sept2014Source: DigitasLBi / Harris Interactive

    Notes: Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds), per the DigitasLBi survey. Although the study notes that security concerns have eased since a similar 2012 survey, the shopping feature that would spur most social media users to make a purchase is knowledge that their credit card information was secure. Interestingly, users are also concerned with privacy: 38% would be more likely to make a purchase if they knew it wouldn’t be shared.

      Related: 1 in 5 Social Network Users Likely to Make A Purchase Directly On A Social Network This Year

        About the Data: The survey was conducted online within the United States by Harris Poll on behalf of DigitasLBi from August 13-15, 2014 among 2,016 adults ages 18 and older. The online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

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