Source: DigitasLBi / Harris Interactive
Notes: Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds), per the DigitasLBi survey. Although the study notes that security concerns have eased since a similar 2012 survey, the shopping feature that would spur most social media users to make a purchase is knowledge that their credit card information was secure. Interestingly, users are also concerned with privacy: 38% would be more likely to make a purchase if they knew it wouldn’t be shared.
About the Data: The survey was conducted online within the United States by Harris Poll on behalf of DigitasLBi from August 13-15, 2014 among 2,016 adults ages 18 and older. The online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.