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ContactSolutions-How-Shopping-Apps-Can-Improve-Oct2014Source: Contact Solutions [download page]

    Notes: Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts, followed closely by 39% wanting the ability to get help when needed. Other popular responses included ease of viewing items (34%), fast loads of information (33%) and the ability to check store inventory and/or pick up item at store (34%). Separately, respondents indicated that the ability to get help when needed is the area in which apps fare most poorly, while ease of purchase is what they’re doing best.

      Related: 2 in 3 Millennials Using Mobile Apps While Shopping In-Store

        About the Data: The Contact Solutions shopping habits survey was conducted via online survey during August of 2014. More than 1,000 adults (all smartphone and/or tablet owners) representative of the US consumer population responded to the survey.

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