Source: Contact Solutions [download page]
Notes: Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts, followed closely by 39% wanting the ability to get help when needed. Other popular responses included ease of viewing items (34%), fast loads of information (33%) and the ability to check store inventory and/or pick up item at store (34%). Separately, respondents indicated that the ability to get help when needed is the area in which apps fare most poorly, while ease of purchase is what they’re doing best.
About the Data: The Contact Solutions shopping habits survey was conducted via online survey during August of 2014. More than 1,000 adults (all smartphone and/or tablet owners) representative of the US consumer population responded to the survey.