US Shoppers’ Attitudes to Mobile Payments, by Generation

October 31, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Mobile Phone | Privacy & Security | Retail & E-Commerce | Tablet | Youth & Gen X

GfK-US-Shoppers-Attitudes-to-Mobile-Payments-by-Generation-Oct2014Source: GfK [download page]

    Notes: Millennials (18-34) are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods, per GfK’s survey. Of note, though Gen Y (25-34) are in fact the most likely to agree that they worry about personal information when making a mobile payment. Overall, one-third of respondents reported having made a mobile payment during the prior 6 months. Mobile payments represent only an estimated 2-4% of all payment transactions among US consumers, with the exception of Gen X, where they represent an estimated 8% share.

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