Source: Nielsen [download page]
Notes: Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money, according to Nielsen’s report, and 65% agree (75% in the US) that private labels are a good alternative to name brands. Within the US, two-thirds agree that most private labels’ quality is as good as name brands’, while only one-quarter agree that private labels are not suitable when quality matters. Overall, Nielsen finds that private label captures 16.5% dollar share around the world, highest in Switzerland (45%).
About the Data: The Nielsen Global Private-label Survey was conducted between Feb.
17 and March 7, 2014, and polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of Â±0.6%.
The Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion.