Select Page

comScore-Holiday-Desktop-E-Commerce-Sales-Growth-2014-v-2013-Jan2015Source: comScore

    Notes: US retail e-commerce purchases from desktop computers during November and December 2014 grew 15% year-over-year to reach $53.3 billion, slightly exceeding expectations after missing them last year. Cyber Monday was again the heaviest e-commerce day (in history), though it was Thanksgiving Day that sported the largest year-over-year gain (32%). Separately, IBM reports that overall online sales (including mobile) grew by 13.9%, with mobile accounting for 45% of traffic (up 25.5% year-over-year) and 22.6% of sales (up 27.2%). Key trends outlined earlier in the holiday season held true: smartphones outpaced tablets in traffic share, but lagged in sales share; average order values were higher on desktops ($125.12) than mobile devices ($104.82), and iOS topped Android in mobile device traffic share, sales share, and average order value.

      Related: Holiday 2014 Data Hub (Updated)

      Feel Like You're Always Playing Catchup?

      Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

      marketing charts logo

      Error: Please enter a valid email address

      Error: Invalid email

      Error: Please enter your first name

      Error: Please enter your last name

      Error: Please enter a username

      Error: Please enter a password

      Error: Please confirm your password

      Error: Password and password confirmation do not match

      Pin It on Pinterest

      Share This