Holiday Desktop E-Commerce Sales Grew by 15%

January 9, 2015

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Retail & E-Commerce | Tablet

comScore-Holiday-Desktop-E-Commerce-Sales-Growth-2014-v-2013-Jan2015Source: comScore

    Notes: US retail e-commerce purchases from desktop computers during November and December 2014 grew 15% year-over-year to reach $53.3 billion, slightly exceeding expectations after missing them last year. Cyber Monday was again the heaviest e-commerce day (in history), though it was Thanksgiving Day that sported the largest year-over-year gain (32%). Separately, IBM reports that overall online sales (including mobile) grew by 13.9%, with mobile accounting for 45% of traffic (up 25.5% year-over-year) and 22.6% of sales (up 27.2%). Key trends outlined earlier in the holiday season held true: smartphones outpaced tablets in traffic share, but lagged in sales share; average order values were higher on desktops ($125.12) than mobile devices ($104.82), and iOS topped Android in mobile device traffic share, sales share, and average order value.

      Related: Holiday 2014 Data Hub (Updated)

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