Retail Email Marketing Benchmarks: No Lift on the Weekend

March 25, 2015

This article is included in these additional categories:

Digital | Email | Retail & E-Commerce

Listrak-Retail-Email-Marketing-Benchmarks-in-2014-Mar2015Source: Listrak [download page]

    Notes: Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments, according to data provided by Listrak to accompany its recently-released study. That result stands in contrast with other research suggesting that, generally, emails sent at off-peak times enjoy higher response rates. Meanwhile, the Listrak study also finds that triggered campaigns boasted considerably higher response and conversion rates than broadcast messages, with “back in stock” campaigns averaging a significantly higher revenue per email sent ($6.50) than any other type.

      Related: [Debrief] Why Consumers Open Brand Emails

        About the Data: The results are based on an analysis of ~11 billion emails sent by ~500 retailers during 2014.

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