Consumers Rate In-Store Personalization Tactics as “Cool” or “Creepy”

May 4, 2015

This article is included in these additional categories:

Data-driven | Mobile Phone | Personalization | Privacy & Security | Retail & E-Commerce | Tablet

RichRelevance-Creepy-Cool-Retail-Personalization-Tactics-May2015Source: RichRelevance

    Notes: Almost three-quarters of consumers feel OK with scanning a product on their mobile device to see product reviews and recommendations, but their attitudes swing decidedly to the “creepy” side of things when it comes to personalization tactics that use facial recognition technology, according to a RichRelevance survey. Indeed, it seems that tactics that identify shoppers by name or other personally identifiable information are generally considered “creepy.”

      Related: Where Consumers Draw The Line With Personal Data Collection

        About the Data: The results are based on a survey of 1,016 US consumers conducted in April 2015.

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