This month’s quick-hit set of top charts includes the following topics: the number of Millennials in the US; the “ideal” customer experience; direct media ROI benchmarks; digital marketers’ top priorities; B2B form downloads; online ad spend trends; e-commerce share of retail sales; major media consumption estimates; teens and social media; and American’s attitudes to direct mail.
Videogame Advertising Touted for Its Effectiveness
Gaming is ranked second only to social media among digital media types for driving advocacy.