About half of video content is being created for the top of the funnel, content marketers estimate.
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The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.
Cyber Monday was reportedly the biggest online shopping day ever in the US.
Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.
The larger the company’s annual revenue, the more likely it is to use value-based pricing.
More consumers have had a negative than positive reaction to the rebrand.
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
The most common way to define demand gen campaign success is through new pipeline opportunities/revenue sourced.
7 in 10 CMOs say they can accurately measure the effectiveness of their martech investments.
Some 96% of those who have changed their spending habits plan to maintain those changes over the next year.
H1 saw an 80% year-over-year increase in the US of premium video ad impressions using audience targeting.
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
Most agree that being able to watch for free makes up for the lack of newer content.
B2B demand gen teams that met or exceeded their KPIs are more likely to have a lead qualifying team.
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
Financial analysts covering public companies view advertising spending more as an investment than as an operating cost.
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?