This month’s quick-hit set of top charts includes the following topics: sources of new product awareness; digital tools impacting retail shoppers; Baby Boomers’ top purchase influencers; trust in branded content; ad spend trends in Q1; B2B social marketing challenges; top future B2B opportunity; effective lead generation tactics; use of behavioral research; and device share of digital media time.
The PDF can be accessed here.
Explore More Articles.
Gaming is ranked second only to social media among digital media types for driving advocacy.
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Fewer appear to be putting off big-ticket and needed purchases.
Store brands rose to a new dollar share high of 18.9%.
TikTok Shop looks like it could be a fruitful channel for smaller companies.
By contrast, they’re more interested in ads that provide product information and discounts.
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
The number of unique interactions per attendee increased by 8% year-over-year.
The number of exhibitors has recovered a little faster than the number of attendees.
The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
Community or networking events along with brand pop-up events are favored in both the US and UK.
Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.
Per-person spending is expected to be $177.06, down about $15 from last year.
But shared posts have the biggest impact on consideration behavior.
Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.
Sign up for our free newsletter.
