Source: Adroit Digital [download page]
Notes: With all the buzz about e-commerce, it’s sometimes easy to forget that it remains a fraction of total retail spending. Now, new survey results from Adroit Digital show that the retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners. Among the 1,000 US and Canadian Millennial smartphone owners surveyed, a majority (57%) reported spending most of their time browsing for retail purchases in-store rather than on a mobile device (15%) or PC (28%).
Also of interest, Millennials were twice as likely to say they never (34%) browse online before buying in-store as to say they always (16%) do so.
About the Data: The survey was fielded from April 24, 2015 to May 24, 2015 among a random sample of 1,000 US and Canadian consumers who self-identified as 18-34 years of age and who owned both a smartphone and a personal computer.