Young Adults’ TikTok Engagement Grows
Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.
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Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.
Affiliate marketing is credited with providing a steady stream of new, innovative marketing partners.
Females and older adults are making some gains, but the podcast audience is still largely male, young, and well-educated.
About 9 in 10 survey respondents report that their organization is increasing its investments in data services.
Roughly 4 in 10 BDRs said that their quotas increased in 2023.
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
A subset of highly active users are responsible for the vast majority of content.
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
The dreaded pop-up rears its head again.
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Almost 9 in 10 adults ages 65 and older used the internet last year.
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Large corporations continue to suffer from poor reputation.
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
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