Select Page

BizrateInsights-Top-Mobile-Shopping-Problems-Feb2016Source: Bizrate Insights, a division of Connexity

    Notes: Usability – having to enlarge first to ensure touching or clicking in the right place – stands as the largest problem online shoppers have with mobile shopping, according to a mobile study of more than 100,000 online shoppers by Bizrate Insights, a division of Connexity. Slow load times (25%) and having to use the “full site” version to access the desired content (21%) are the next-most cited problems, per the report.

    Interestingly, a lack of product information (12%) and data security concerns (11%) were the least-cited problems. This suggests a shift in recent years, as previous research has found that difficulty viewing product information and security concerns to have been comparatively larger barriers to mobile shopping.

      Related: What Types of Web Content and App Features Are Important to Online Shoppers?

      Feel Like You're Always Playing Catchup?

      Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

      marketing charts logo

      Error: Please enter a valid email address

      Error: Invalid email

      Error: Please enter your first name

      Error: Please enter your last name

      Error: Please enter a username

      Error: Please enter a password

      Error: Please confirm your password

      Error: Password and password confirmation do not match

      Pin It on Pinterest

      Share This