Select Page

In a unique look at the all-important field of retail site search, a new study from SLI Systems [download page] reveals that the majority of search queries are only 1 word in length – and that the percentage of single-word queries has gradually risen over the past 4+ years.

To arrive at its conclusions, SLI Systems analyzed a sample of 1.5 billion queries. In its own words: “The sample was generated by looking at searches from SLI Systems clients every second week spanning from January 2013 to March 19, 2017. We defined a ‘word’ as a group of letters and/or numbers in a search query separated from other letters/numbers by a space.”

The results of the analysis showed that 56% of searches in Q1 2017 were a single word in length, while 26% consisted of 2 words and another 11% of 3 words.

Let’s unpack that a couple of ways:

  • The majority of retail site searches were a single word in length;
  • More than 8 in 10 site searches were 2 words or less.

Also interesting is the trend analysis provided in the report, indicating that site searches are getting shorter over time. Specifically:

  • The 56% of searches consisting of a single word in Q1 2017 is up from 45% in 2013; while at the same time;
  • The share of searches that are 3 words or more has declined from 24% in 2013 to 18% in Q1.

Meanwhile, the report also surveyed more than 200 retail industry professionals from around the world who sell online (99%), in stores (59%) and across other channels. Survey results indicate that:

  • Some 71% consider Amazon to be as much (35%) or more (36%) of a threat to their online business this year than last, while only 40% feel that way about Alibaba and 28% about WalMart and;
  • The vast majority (82%) expected an increase in Q1 site traffic compared to the same quarter last year, with many also expecting increases in online revenue/profit (80%) and site conversions (71%); and
  • The customer experience is the single most important initiative for online retail businesses.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest

Share This