Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance based advertising.
To Boost Conversion Rates, B2B Marketers Look to Better Understand Their Pipelines
Improving lead quality helps to boost conversion rates, but so does improving pipeline analysis.
