
Which Digital Platforms Are Marketers Prioritizing for Investment This Year?
2023 looks bright for TikTok and Google, and less so for Twitter and Snapchat.
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2023 looks bright for TikTok and Google, and less so for Twitter and Snapchat.
Agencies – especially Big 6 agencies – are more likely to see YouTube as a CTV platform than a social media one.
Facebook is still the most commonly used, while Instagram adoption is growing.
Spending on tech services – such as audio, video, gaming, and apps – will grow and comprise almost one-third of industry revenues.
Technology is proving important in executing and measuring account-level ad campaigns as well as measuring account engagement.
Retail sales during the holiday period ended up falling a little short of expectations, per the NRF.
Marketing leaders are looking to AI to predict customer behavior and needs.
Most young female podcast listeners first tuned in as a result of seeing podcasts on social media.
Apple was the top-spending brand on out-of-home ads in Q3 2022.
The growth in penetration in 2022 was the fastest going back at least a decade.
Marketing leaders are far from reaching maturity in CX coordination across departments.
Only 1 in 8 strongly agree that their stack facilitates their ability to improve the customer experience.
About one-third of 30-44-year-olds report using the app daily.
Ad avoidance doesn’t seem to be a big theme among streaming service viewers.
Some brands are changing their target audiences in response to the current environment.
Very few are using traditional commissions as a compensation method.
Big 6 agency respondents are as likely to say traditional TV as other CTV platforms.
This could have implications for Twitter, with many advertisers concerned about reduced content moderation.
Digital advertising is expected to account for about two-thirds of global ad spending.
ABM teams appear to need some help with their proficiency in data analytics for ABM.
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