CMOs project an almost-10% increase in brand building spending in the coming year.
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Fewer than one-third have seen the number of opportunities for new business increase this year.
Sustainability-marketed products have accounted for almost one-third (32.1% share) of CPG market growth in the period from 2015-2021.
Smart TVs continue to set the pace in viewing time growth.
Paid digital media accounts for about one-quarter of marketing budgets.
There’s a new name at the top.
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
Both consumers and marketers are hesitant when it comes to companies taking a stance.
The trend towards online grocery shopping has not abated in the US.
Engagement rate by reach has also plummeted on Facebook in recent months.
Marketing Ops professionals work closely with Sales and Demand Gen teams.
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
Influencers are best at delivering increased engagement, report marketers.
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
The Automotive industry looks to be an ad spending laggard.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.