Of All Their Worries, CMOs and Brand Managers Are Most Concerned with ROI
Virtually all say that ROI/ROMI is something that keeps them up at night.
Top 10 Online Retailers by Conversion Rate – May 2009
July 2, 2009
This article is included in these additional categories: Retail & E-Commerce
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4 in 10 Adults Say They’re Likely to Buy a Product Recommended to Them Online
Meanwhile, difficulties with the e-commerce experience can lead shoppers to abandon sites in favor of others.
Half of Consumers Say They’ve Seen Benefits from Sharing Data with Brands
Two-thirds of consumers agree that they expect more from brands they have shared their accurate personal data with.
US Video Game Spending Dropped Again in Q3
Q3 video game spending was down by 5% year-over-year, which was a better result than Q2 and Q1.
2 in 3 Marketers Around the World Say They Have A Fully Defined AI Strategy
There’s been an increase this year in the percentage of marketers using AI to bridge online and offline experiences.
Economic Conditions Raise the Heat on Marketers
Almost 8 in 10 have changed their marketing strategies and upcoming campaigns due to rising prices and cost-of-living increases.
More Consumers Expect CEOs to Take A Stand on Issues. Which Ones are Most Important?
People want CEOs to take care of their employees and prioritize them over shareholders.
Employee Advocacy: Most Will Share Company Posts if Encouraged
Educational content and employee updates are considered the most engaging and shareable forms of employee advocacy.
Marketers Continue to Up the Number of Data Sources They Use
Among the customer data sources used, transactional data and known digital identities are most commonplace.
Here Are the World’s 10 Most Valuable Brands in 2022
Microsoft had the fastest growth rate of the top 100 and moved past Amazon for the second spot.
World Cup 2022: A Few Stats to Know
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
Here Are Some Reasons Why Marketers’ Data Projects Stall
There are issues that arise in each stage of the typical data science workflow.
The Typical Household Has Added Another Video Streaming Subscription over the Past Year
The average US household subscribed to more than 5 video streaming services during Q3.
The Public Continues to Lack Trust in Mass Media
More people now have no trust in the mass media than a great deal or fair amount of trust. That’s a first.
B2C Marketers Show Appetite for AI-Driven Predictive Capabilities
The most common AI-powered predictive capability that marketers want to access is predicting churn and retention on a customer level.
Do People Still Read Print Media?
Close to one-third read print newspapers on a weekly basis.
Which Types of Media Ads to People Enjoy – and Hate?
People have mixed feelings about ads in audio streaming platforms.
Live Sports May Not Be That Critical in Preventing Pay-TV Churn, After All
Only 8% would definitely cut the cord if their favorite live TV sport moved exclusively to streaming.
One Way to Set B2B Content Apart from the Rest? Actively Promote It.
High quality and unique stories are the primary ways to differentiate B2B content.
1 in 6 People Feel That Once They Share Their Data Online It No Longer Belongs to Them
People are most concerned about the privacy and security of their data when allowing apps or websites access to their location data.