Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
Top 10 Online Retailers by Conversion Rate – May 2009
July 2, 2009
This article is included in these additional categories: Retail & E-Commerce
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What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase
Almost half of online shoppers say they shop via social media.
The World’s 10 Most-Purchased FMCG Brands Last Year Were…
The average household buys 55 different FMCG brands a year.
Father’s Day Spending Expected to Almost Match Last Year’s Record Total
25-34-year-olds are expected to spend the most, at almost $250 per person.
What’s Standing in the Way of B2B Companies Providing A Great Customer Experience?
Misalignment between teams and poor communication bring down customer experience efforts.
8 Points About the Burgeoning Podcast Advertising Market
Numerous changes are occurring in the podcast ad industry as it grows and matures.
B2B Exhibition Industry Recovery Continues in Q1 as 9 in 10 In-Person Events Go Ahead as Planned
Only half of cancelled events were replaced by virtual events.
People Expect These Metaverse Applications to Impact Their Lives the Most
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
B2B Marketers Seek Advanced Metrics to Prove Their Worth
Few rate their current measurement abilities as excellent.
Marketers Plan Increases in Video Use Across Several Platforms
Not surprisingly, more and more marketers are planning to up their activity on TikTok.
The Number of MarTech Solutions Grows to Almost 10K
The number of Management tools has grown the fastest over the past couple of years.
Sizing up the Market: More Than 130M US Households Watch OTT on CTV Devices
Total OTT viewing hours on connected TV devices are up by 23% year-over-year.
Which Product Categories Spend the Most on Amazon Ads?
The Health & Household category was the biggest spender last year, but got the lowest bang for its buck.
1 in 10 US Adults Are Interested in Betting on Esports
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Social Media Marketing Update: Preferred Platforms in 2022
Facebook’s appeal may be waning slightly among marketers.
2021 Business Video Completion Rates and Other Benchmarks
Video lengths rose – and so did completion rates.