Google Again Leads List of World’s Top Web Properties

July 16, 2007

This article is included in these additional categories:

Retail & E-Commerce

Google continues to lead as the most popular web property worldwide, reaching almost 70% of internet users, according to the worldwide rankings of top web properties from comScore’s World Metrix service.

Overall, some 772 million people age 15 or older, or 16% of the worldwide population of that age group, were online worldwide in May (accessing the internet from a home or work location in the previous 30 days) – up from 766 million in April, comScore reported.

comscore-top-10-worldwide-properties-may-2007.jpg

According to the comScore study:

  • Both Google and the second-leading property, Microsoft, increased their number of unique visitors 2% from April to May.
  • The top three properties each boasted more than 20 average visits per visitor in May: Google with 27, Microsoft with 23, and Yahoo with 22.
  • The fastest-growing property in the top 10 most-visited sites was Apple Inc.; its total worldwide visitation grew 5%. That increase precedes the recent US release of the Apple iPhone.
  • eBay and Amazon – ranked as the sixth and eighth top internet properties. respectively – both experienced gains of 4% from April to May.
  • Online retail sites also benefited from an upsurge in online shopping in May, in large part due to Mother’s Day and the onset of the summer holiday season:
    • Price-comparison group Ciao Sites was the fastest-growing property, increasing 31%, to 29.6 million visitors.
    • Priceline.com Inc. grew 15%, to 23.1 million visitors.
    • Online cataloging property Karstadt-Quelle grew its worldwide traffic 15%.

comscore-top-10-gaining-properties-worldwide-may-2007.jpg

  • Social-networking site Facebook.com grew to become the largest of the Top 10 gaining properties in terms of monthly unique visitors: The site was the second fastest-growing site in May, increasing its total worldwide traffic 22%.

Facebook’s growth is especially significant because of its already-large visitor base: It garners at least five times more visits per visitor than any of the other top 10 fastest-growing sites.

Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This