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Web 2.0 is transforming B2B marketing with blogs, podcasts, wikis and social networks, which are serving as new way of communicating with customers, prospects and partners, according to “The B2B Web 2.0 Tools Report” issued by Direct Impact Marketing and Buzz Marketing for Technology blog.

B2B marketers have adopted blogs and RSS more than other Web 2.0 tools such as wikis, according to the report; moreover, smaller marketers – the Davids among the Goliaths – are at the forefront: Some three-quarters of surveyed marketers that have deployed Web 2.0 tools are in companies of 10,000 or fewer people.

Some other findings from “The B2B Web 2.0 Tools Report”:

  • Nearly two-thirds (64%) of respondents use blogs, 58% use RSS feeds, followed by podcasts (54%), videocasts (43%), social networks and communities (42%) and wikis (19%).


  • The most frequently noted blogging services were WordPress (35%) and Blogger (30%), followed by TypePad (19%).
  • Users’ favorite RSS readers are those offered by Mozilla Firefox (23%), MyYahoo (20%) and Bloglines (17%).

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