As Tablets Take Hold At Work, More Look to Android Than iPad

June 18, 2012

idgconnect-tablet-use-at-work-june2012.pngTablets are increasingly becoming a staple at work for the corporate professional, according to research released in June 2012 by IDG Connect. 71% of the more than 3,000 IT and business professionals responding to the survey said they already own a tablet, with roughly 3 in 5 using it daily for work. Breaking down usage by OEM, the survey finds that daily usage is highest among Blackberry tablet owners (71%), followed by iPad (64%) and Android (58%) owners. Overall, just 8% of tablet-owners say that their device never makes it into their work.

With more professionals bringing their device to work, it’s interesting to note that per Good’s [pdf] January 2012 “Technology State of BYOD Report,” 72% of companies currently support bring your own device (BYOD) programs, up from 60% a year earlier. These companies tend to be large, with 81% of them having more than 2,000 employees.

Android Leads iPad in Future Purchases

The corporate professionals market for tablets appears likely to continue increasing at a rapid rate, with Android poised to take advantage of this growth. 80% of the IDG Connect survey respondents who do not own a tablet intend to buy one in the next year. And of those, 44% expect to purchase an Android tablet, compared with 27% who will opt for an iPad.

If these intentions hold true, it will mark a shift from current ownership trends. 51% of the respondents who currently own a tablet have an iPad, while 38% own an Android tablet.

Preference For Android Constant Throughout Regions

Further data from the IDG Connect survey reveals that preference for Android tablets among first-time buyers is not a regional phenomenon. Respondents across all geographic regions are more likely to opt for Android tablets than iPads, with the largest percentage point disparities seen in South America (50% Android vs. 21.7% iPad), Europe (49.3% Android vs. 22.7% iPad), and Africa (43.6% vs. 20.5%). Only in North America are first-time buyer preferences relatively on par, with 30.1% expecting to buy an Android, against 29.1% choosing an iPad.

Other Findings:

  • Among business professionals and IT professionals alike, directors are more likely than managers to own a tablet.
  • 43% of Android owners say that price was a very important purchase decision factor, compared to 31% of iPad owners. Even so, both groups said that functionality and application availability were their top factors.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This