The Most Innovative Tech Brands, According to Consumers

August 5, 2014

This article is included in these additional categories:

Innovation | Technology | Top Brands

BrandKeys-Most-Innovative-Tech-Brands-Aug2014Source: Brand Keys

    Notes: Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey, which looked at how close brands were to the consumer ideal (100%) when it came to innovation for on and off-line technological innovation leadership. Google (96%) came in a close third, followed by Amazon (95%), with Microsoft (91%) rounding out the top 5. Online video destinations Netflix (89%) and YouTube (85%) also cracked the top 10, as did social platforms Facebook (82%) and Twitter (80%).

      Related: Millennials’ “Most-Loved” Brand Is”¦

        About the Data: The survey was fielded among 4,500 consumers (500 men and women, 16-65, from each of the 9 U.S. Census Regions).


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