Content Management Systems Still Failing Digital Professionals

October 8, 2014

This article is included in these additional categories:

Customer Engagement | Customer Service & Experience | Customer-Centric | Digital | Marketing Budgets | Technology

EconsultancyAdobe-CMS-Failure-to-Deliver-Oct2014Source: Econsultancy / Adobe [download page]

    Notes: While companies are recognizing “the need to provide a seamless experience where content and commerce intertwine,” few digital professionals feel that content management systems (CMS) are good at delivering against their main objectives. For example, while almost 9 in 10 respondents say that a CMS should help them improve user engagement and customer engagement, only about one-quarter feel that their CMS is good for helping them deliver against this goal. Discouragingly, these gaps haven’t changed much from last year.

      Related: North American Digital Marketers Rank Key Goals and Challenges

        About the Data: The report is based on a survey of around 1,000 respondents across marketing (61%), web development (9%) and IT (6%) functions. 58% of respondents are client-side, and 49% are primarily B2B-focused. Some 48% are based in the UK. Retail (15%) and financial services (14%) are the most heavily represented industries.


        Explore More Articles.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This