Notes: Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%, finds a survey from Conductor. Rising budgets for marketing technology are tied to the increasing influence that data is having on decision-making, with about three-quarters of respondents saying that data about their digital performance has taken on much more (38%) or more (38%) of an impact in their decision-making.
Related: Enterprise Organizations’ Drivers of New Technology Spend
About the Data: The results are based on a survey carried out in July 2014 among 182 B2B, B2C and agency executives. All respondents were either a Director of Marketing or senior.